Ramzy Abouchacra appointed to the position of MENA Media Practice President

Dentsu MENA has announced the promotion of Ramzy Abouchacra to the position of MENA Media Practice President.

Abouchacra has previously been the CEO of Carat MENA for five years and a part of the regional leadership team.

In his new role, he will now lead dentsu’s media practice across the region across the group’s media agencies Carat, iProspect and Dentsu X.

He will be responsible for boosting performance and fostering growth by partnering with the creative and customer experience management practice areas to deliver media solutions.

As a part of his responsibilities, he will strengthen the media capabilities of the agencies.

Abouchacra will continue to report to Tarek Daouk, CEO MENAT, and collaborate with Dentsu’s global and EMEA leadership teams to refine the company’s media strategy and strengthen its position in market.

Tarek Daouk, CEO MENAT at Dentsu, said: “Ramzy is a visionary leader whose dedication to excellence and strategic insight, and his innovative mindset, sets him apart. His ability to seamlessly integrate data-driven strategies with creative brilliance ensures we deliver unparalleled value to our clients.”

“As we navigate a landscape of rapid technological advancement and shifting consumer behaviours, Ramzy’s ability to build cutting-edge, integrated media solutions and inspire community, best practice and value for both our clients and our people will help us to propel the business forward.”

With more than 25 years of experience in Media and Marketing, Abouchacra has a proven track record of driving business growth and delivering exceptional client value.

Prior to joining Dentsu, Abouchacra held various senior roles at global media agencies such as Initiative, Starcom and Mediacom.

Ramzy Abouchacra, MENA Media Practice President at Dentsu, said: “I am honoured to step into my new role as MENA Media Practice President. The agency’s unwavering passion, remarkable talent, and clear sense of purpose have consistently enabled us to provide comprehensive and exceptional services to our partners.”

“I trust that Dentsu’s talented team has the right skills, unique technology, and exclusive products to navigate partners through the complexities in the region. As we grow, we will continue to attract the best talents and nurture a culture of innovation and creativity that drives outstanding results for our partners across the MENA region and offers exciting careers for our teams.”

Under Abouchacra’s leadership, Dentsu aims to build a progressive, integrated media practice that will support the company’s mission to providing solutions that meet the changing needs of its clients.