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impressions
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engagements
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video views
Challenge
Reinforcing Kenchics commitment to healthy food and healthy living. This was an opportunity for Kenchic to grow it brand equity with a segment of online mum's who are always in search of health tips and healthy recipes for healthy living.
Solution
Every day, millions of people flood the internet to watch food recipe videos. And with hundreds of views on their own chicken recipe videos, we saw an opportunity for Kenchic to do some good.
Result
Social engagement:
- 700,000 Impressions
- 263,000 Engagements
- 238,000 Video Views
About the campaign
Kenchic hijacked what seemed like a normal chicken recipe video and turned it into a step-by-step breast cancer self-check video.
By using an actual Kenchic chicken breast to guide the audience, Kenchic was also able to bypass Facebook censorship laws and successfully launch their breast cancer campaign.
Breasts for Breasts Case Board
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