Samuel entered the world of media straight out of University and has grown through the media ranks right from the bottom to where he is now, running the dentsu business in Uganda for the past 2 years. He has also made his mark on several global and local client campaigns spanning over banking and finance, utilities, behaviour change, insurance, food and beverages, telecom, paint, sports betting, ecommerce, hospitality industries over the past 16 years.
He has been responsible for the growth of the Uganda business from inception 2 years ago to where it is now with a ranking as one of the top agencies in Uganda and continued year on year profitability.
In his free time, Samuel is passionate about community, service and rugby having been at the helm of the most successful rugby club, the Kampala Old Boys Rugby Football Club, during a period of its greatest success both on and off the pitch. This passion is also driven by the fact that with Africa having the youngest population in the world, sport is an avenue to teach the youth most of the basic life skills and earn a living even for the most disadvantaged.