Paul is the director of Data Science at Dentsu Data SSA. He leads the agency data and Martech strategy for top global brands like Heineken, ABI, BMW and Beiersdoft in the region. With over 20 years of experience in data engineering, a Masters degree in Information Systems from the University of Cape Town, and a diploma in Artificial Intelligence from MIT, Paul has an extensive background in the field of media and is the founder of numerous start-ups in the digital marketing and audience field.