Hilda Gullacksen is an Integrated Marketing Communications specialist with over 20 years of successful experience in Media, Connection Planning and Marketing across Sub-Sahara Africa. Hilda has extensive Media experience in diverse markets across SSA having worked with The Coca-Cola Company in Africa and their portfolio of brands across the Continent, where she was responsible for providing strategic thought leadership in development of Marketing Communication Strategies and managing the trading and investments across the brand portfolio. She is a strong believer in the power of positive thought, is an eternal optimist and likes to see the glass as half-full. She absolutely loves animals, enjoys travelling and does occasional sky-dives or shark-cage diving for an adrenalin rush.