iProspect dentsu South Africa (SA) proudly announce their remarkable achievement at the Smarties Gala Awards Ceremony, where they were honoured for their exceptional contributions to modern marketing in South Africa. The event saw iProspect dentsu clinch several accolades across diverse categories.

Among their achievements, iProspect garnered a gold and silver award in Brand Purpose Activism for Castle Lager and Social Impact while the agency received a bronze award for Castle Lite in collaboration with AB InBev. These campaigns exemplify iProspect's dedication to impactful storytelling. Additionally, their collaboration with Multichoice and Grid Worldwide earned them gold awards in Promotional Instant Impact and Lead Generation, showcasing their prowess in driving engagement and generating quality leads.

Furthermore, their collaboration with AB InBev for the "Turning Waste into Nourishment" campaign received two gold awards and a silver award in Purpose Driven Marketing, demonstrating their commitment to creating campaigns with tangible social value. The “Turning worker’s day into a day of appreciation” campaign garnered a bronze award in the integrated ecommerce innovation category.

Dentsu also made a mark with their NightVision AdTech, securing silver awards in both Experience Technology and Marketing Impact categories. NightVision is a global media first technology innovation that automatically – in real time - boosts investment into areas experiencing loadshedding, capturing a highly attentive mobile audience with minimal distraction - through API integrations and geo-fencing capabilities.

Reflecting on their success, Roxana Ravjee, CEO of dentsu South Africa, shared, “The South Africa Smarties Gala Awards Ceremony celebrates innovation and effectiveness in modern marketing. iProspect dentsu SA’s achievements underscore their position as frontrunners in the media industry.”