Dentsu Mozambique shone at the latest edition of the Luso Awards by taking home four prizes for the agency's campaign for Nestlé Nido. In practice, Dentsu took home the following awards: Activation (Bronze), Media (Silver), Social Issues (Silver) and Inclusion and Integration (Silver).

The project that won this award is called YOUR SECRET TO SUCCESS - by Nestlé NIDO FORTICRESCE and was implemented in partnership with TV Miramar. In practice, the agency responsible for the project's strategy and development created a weekly television programme lasting around 15 minutes in which students were invited to solve a mathematical problem. To facilitate this interaction, the screen was split, and viewers could see school information and student profiles.

This whole campaign was supported by media such as radio and billboards that served as a reminder to tune in to the programme and increase brand awareness. Social media boosted the messages in each programme, which made students watch, promoting more engagement.

With this integrated campaign, Nestlé NIDO FORTICRESCE had the opportunity to mobilise students, inspiring the education and development of young Mozambicans in mathematics.

Very satisfied with the impact of all the teams involved, Cátia de Sousa, General Manager of Dentsu Mozambique, shares that: ‘This award is a sign that our work is valued. It is often thought that media strategy and implementation are not creative processes, and this beautiful campaign shows exactly the opposite. We are all very proud to have been part of this whole process and I believe that impactful campaigns like this promote debate and reflection, encouraging people to discuss and question their own opinions and those of others. ‘’