Dentsu Group Taiwan Recognized as the Best Places to Work in Asia-Pacific, Earning Acclaim for Talent Strategy and Sustainable Business Practices

Dentsu Group Taiwan has once again been awarded the Gold Prize for Best Places to Work in Asia-Pacific by Campaign Asia-Pacific in 2024. This award recognizes companies that create supportive environments, foster excellent cultures, promote trust and values, achieve superior performance, and reward employee contributions. This accolade follows last year's recognition with special awards for "Best Career Development" and "Best Learning and Development." As the only large enterprise in Taiwan to receive the Gold Award in the comprehensive category, dentsu Group demonstrates its leading position in talent strategy.

Dentsu Group adheres to the B2B2S corporate philosophy, striving to create new possibilities and investing in innovative solutions to promote sustainable social development in collaboration with business partners. Jennifer Tang, CEO of dentsu Greater North Asia and Taiwan, stated, "Talent is dentsu's most important asset. Continuously developing a positive work environment, attracting outstanding talent, and building a culture that encourages innovation and inclusivity is not just our goal but our responsibility." Dentsu Group firmly believes in the value of being "people-centric," creating a friendly and equitable workplace, and generating new ideas and integrated growth solutions through the connection of diverse internal and external talents, paving the way for excellence and sustainable growth.

In terms of employee welfare, dentsu Group places a high emphasis on employee health, providing care not only physically but also mentally. Since 2020, dentsu has implemented "Health and Wellness Days," allowing employees to use additional rest days to focus on themselves and their families. Moreover, dentsu is the first company in Taiwan's marketing communications industry to introduce an Employee Assistance Program (EAP). Through the EAP and monthly health seminars, comprehensive support is provided for professional growth and personal well-being.

Regarding talent development and cultivation, dentsu Group focuses on three transformative learning principles: "Leading Change," "Leading Inclusion," and "Inspiring Leadership." These principles ensure that talent remains resilient and capable of leadership in a rapidly changing industry. Through a comprehensive career development framework and the "Dentsu Career Mobility" internal transfer program, employees are encouraged to explore diverse career paths with clear promotion opportunities. Additionally, for mid-to-senior level talent, Dentsu has established the Integrated Client Leader (ICL) program and collaborated with NTU SEED to offer advanced talent growth certification courses, among other training programs, to continuously enhance talent development awareness and capabilities. The "North Star Award" is a global initiative that vigorously recognizes teams and individuals who have made outstanding contributions to the company, allowing exceptional talent to shine internationally.

This comprehensive cultivation strategy enables Dentsu's talent to continuously address client needs by providing the best-integrated solutions, leading to outstanding business achievements. Dexter Wen, Chief Human Resources Officer for dentsu Greater North Asia, shared, "In this rapidly changing business and technological landscape, the ability of talent to keep up-to-date with new skills and thinking is the cornerstone of personal and corporate growth. Combining dentsu's ever-innovative DNA with a complete talent development plan will enable each dentsu talent to unleash their maximum potential and become a driving force for both corporate and personal growth."

While maintaining strong business performance, dentsu remains committed to sustainable development. Dentsu Group is the only marketing communications group participating in the RA100 initiative and establishing the Sustainable Marketing Alliance, dedicated to driving the industry towards a greener, more inclusive future. Through these efforts, dentsu Group not only won the Gold Award for Best Places to Work, becoming an outstanding model in the Asia-Pacific market, but also provided the best testimony to dentsu Group's relentless pursuit of excellence. Looking ahead, dentsu Group promises to continue providing employees with an exceptional work experience while creating greater value and impact for society.