Dentsu Showcases Innovative Approach to Sustainable Future at Corporate Innovation Summit

Asia Pacific, 10 October —  Dentsu is happy to participate in the Corporate Innovation Summit organized by RISE, a leading innovation powerhouse company, bringing industry leaders and innovators from across the region together at True Digital Park in Bangkok and providing a platform for forward-thinking discussions on corporate innovation and sustainability.

Hitoshi Hamaguchi, Practices President and Creative Practice President of Dentsu APAC, presented from an intriguing perspective on harnessing the power of creativity and technology to build a sustainable future in the era where sustainability has become a global imperative. He highlighted Dentsu's commitment to driving positive change through its "Growth Through Good" approach, which demonstrates how businesses can achieve growth while simultaneously addressing critical societal and environmental challenges.

"The fusion of creativity and technology offers unprecedented opportunities to tackle global sustainability issues," said Hamaguchi. "At Dentsu, we're leveraging our global network and expertise to develop innovations that not only address societal needs but also create new business opportunities.”

We highlighted a few key points from Hamaguchi’s session:

Sustainability: A Key Concern for Modern Consumers
Research indicates that sustainability is a topic of significant interest, particularly among Gen Z. Modern consumers expect businesses to play a crucial role in addressing societal issues, reflecting a shift in consumer attitudes towards the role of business in society.

The Evolution of Business Thinking: From CSR to ESG and PDO
We're witnessing a significant transformation in business philosophy, moving from Corporate Social Responsibility (CSR) to a focus on Environmental, Social, and Governance (ESG) factors, and towards Purpose-Driven Organizations (PDO). This shift reflects the business sector's adaptation to create more positive societal impact.

"Growth Through Good": Dentsu's Sustainable Growth Concept
Dentsu introduces the concept of "Growth Through Good," which aims to foster business growth alongside solving societal problems, using creativity and technology as key tools. This approach not only meets the demands of new-age consumers but also enables brands to grow sustainably in the long term.

Innovation for Sustainability: Noteworthy Project Examples
Dentsu showcases several projects that demonstrate the practical application of the "Growth Through Good" concept:

1. TUNA SCOPE: Utilizing AI for tuna quality inspection, addressing the shortage of experts and promoting sustainable fishing practices.

2. Scrolling Therapy: An AI-powered application that transforms social media scrolling time into therapy for Parkinson's disease symptoms, illustrating how technology can address health issues.

3. Wellbeing Index (GDW): A new index measuring country growth by considering citizens' well-being beyond GDP, representing a paradigm shift in assessing national success.

4. Project Humanity: A collaboration between Dentsu Lab Tokyo, NTT, and WITH ALS General Incorporated Association, using electromyography sensors to enable individuals with ALS to control digital avatars, enhancing their quality of life and promoting inclusivity.

These projects exemplify how the fusion of creativity and technology can generate innovative solutions that address societal issues while also creating new business opportunities.

Conclusion: Innovating for a Sustainable Future
The fusion of creativity and technology can generate innovative solutions that not only address societal issues but also create new business opportunities. Dentsu's approach demonstrates that sustainability and business growth can coexist when creativity and technology are leveraged intelligently.

If you’re interested in Dentsu’s sustainable policies and approaches, please contact us here.