Carat Appointed as Media Partner of Pernod Ricard in China, further expanding the growing global relationship from Latin America and Europe

9 September, China —  Carat, a dentsu company, has been appointed the media planning and buying partner for Pernod Ricard China. Carat will collaborate with Pernod Ricard’s extensive portfolio of renowned brands, including Absolut Vodka, Martell, Royal Salute, Ballantine’s, Chivas, and Jameson, among others. Following successful pitches in Latin America and Europe, dentsu has now further solidified its partnership with Pernod Ricard by winning this significant client in China.

As the world’s leading premium spirits company, Pernod Ricard serves up the world’s favorite drinks brands in more than 160 countries. Through innovative media strategies and precise consumer analytics, Carat will ensure that brand messages resonate powerfully with target audiences, creating unique brand proposition and engaging consumer experiences.

Carat's consistent adherence to the “Designing for People” approach, which pioneers in media to build modern businesses by bringing brands closer to consumers, combined with its extensive experience in luxury and premium consumer goods, ultimately led to the successful pitch.

Louis Cheng, Marketing VP of Pernod Ricard China said: "As we navigate the complex and rapidly evolving media landscape in China, Carat's profound understanding of media dynamics and innovative concepts will make them an invaluable partner. We look forward to working closely with Carat to boost the influence and visibility of Pernod Ricard's brands in the Chinese market, maintaining a competitive edge in this ever-evolving landscape."

Tommy Li, CEO of dentsu Media China, stated, "We are thrilled to have the privilege to serve Pernod Ricard in the very important China market. We appreciate and are humbled by the trust placed upon us. As we continue to transform our media and overall capabilities for dentsu in China, many clients are already experiencing new integrated value that our teams can bring to bear. We will fully apply those leading capabilities and our client-centric / outcome-centric mindset into our partnership with Pernod Ricard."