Jian Ai | CN
"Lost in Time"
Innovation was at the heart of the "Lost in Time" campaign. By leveraging the Clock Drawing Test, an established medical tool, and transforming it into a public art exhibition, the campaign created a unique and impactful way to educate and engage the public. The use of real patient artwork added authenticity and emotional depth to the initiative, making it a powerful tool for raising awareness and fostering empathy.
The campaign’s success highlights the potential for innovative approaches in health communication and the importance of creative solutions in addressing complex social issues. By making the professional yet simple method of detecting illnesses more accessible to everyone, "Lost in Time" not only educated the public but also encouraged proactive measures for brain health and Alzheimer’s prevention.
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