Community Leader, Family First

Affluent women take a more active role than most in broadening their social networks and getting involved in community matters, frequently taking the lead in organizing social events.

Yet, when it comes to prioritizing, they place family above friendships.

In this sense, they hold more traditional views than average women, maintaining a sense of commitment to the roles traditionally associated with women in family settings. 

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DentsuHER

dentsuHER is a set of customizable and scalable go-to-market propositions that enables brands in Hong Kong to address the hugely underserved but increasingly powerful affluent female audience. Fronted by a cross-practice senior female leadership team, dentsuHER aims to provide clients a breakthrough in customer segmentation, especially in traditionally male-focused verticals that are currently missing out on a high level of potential spending by this segment. This includes wealth management, investment, automobile, alcoholic beverages, property, and more.

dentsuHER's ambition is to unlock new growth avenues for our clients by going beyond traditional advertising and tapping into innovative solutions such as business transformation, product designs, and customer experience. dentsuHER's vision is through what we do, we can impact beyond communication but our industry, our culture and our society.

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