To navigate a storm, you need a compass.
Clear, actionable thought leadership that helps brands embrace the potential of disruption in marketing communications. Discover some of the best thinking from across our network.
Make Your Brand Play with Gamification
We explore the opportunities of gamification techniques to marketing communication, loyalty and even HR! Download our practical playbook of using different rewarding techniques in your communication to make your brand grow, and retail its client base or make its people engage more with the corporate communication.
CEE State of Health
In a wide overlook, we study Central & Eastern Europe region's use of OTC medicines, how people talk about their health, use of eHealth devices and much more.
Data includes markets like Bulgar...
Creativity at a Crossroad: Dentsu Creative CMO report
Dentsu Creative’s 2023 Global CMO Report, ‘Creativity at a Crossroads’, reveals optimism from today’s marketing decision makers in the face of change and challenge.
Using data from a survey of 700...
Guide to Generative AI
A simple guide to understand Generative AI, how it works and how we could benefit of in advertising and marketing communications.
Dentsu Creative Trends 2023
Discover 12 trends from 2023 Creative Trends report, 'A Tale of New Cities".
Media Trends 2023: Change and Opportunity
Discover ten trends from 2023 Media Trends report. Three core themes are Content, Commerce, and Community and under these, we explore 10 trends.
For the Game Report
For brands, gaming is a massive opportunity that can no longer be ignored. In this new report, For the Game, we unveil the fusion of consumer panel data from dentsu Consumer Connection System (CCS)...