Dentsu appoints its first new Creative Director for Southeast Europe

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Marius Tianu to consolidate dentsu creative service line, strengthening its offering to clients of Southeast Europe markets.  

Marketing communications group dentsu marks the reinforcement of its creative service line by the appointment of Marius Tianu as the new Creative Director for dentsu Southeast Europe.

Reporting to dentsu Southeast Europe CEO Maria Grachnova, Tianu will join the regional Executive Team and local management team in Romania. As the agency with the most integrated service in Southeast Europe with media and creative service linking together, dentsu is focusing with Tianu on its best talent, creative expertise, and ​ conceptual approach to ramp-up the creative output in the Southeast region. 

Tianu is an award-winning creative executive who brings years of experience, spanning from branding and advertising to all things marketing. He has driven development for most significant local, regional, and global brands and digital experiences working in various advertising agencies, such as Saatchi & Saatchi, Scala JWT, Graffiti BBDO, Centrade-Cheil, and Mullen-Lowe. Throughout his career, he has received award at Cannes Lions, NY Festival, The One Show, Golden Drum and London International Awards.

Maria Grachnova, CEO dentsu Southeast Europe, said: “We are investing into our future and owning up to our promise of being the most integrated agency network, combining the power of media and creativity seamlessly. Marius, with his outstanding experience in delivering winning work, is a crucial new part of our team in delivering that promise. All our creative team will be in the future more connected under one leadership in Creative pushing all teams to better results.”

Marius Tianu said: “What attracted me to dentsu is they aren’t afraid to invest and evolve, which truly is a strength and a differentiator of the company. Ultimately, we are in the business of making our clients look fantastic. Every little bit matters. With dentsu’s smart, passionate team, and robust resources, I’m interested in bridging my background creating cinematic content and design storytelling with their deep analytics and digital capabilities.”

Tianu joined dentsu Southeast Europe on April 1st, 2022.