Maria Grachnova to CEO as company accelerates its transformation
Published on:
28 January 2021: Dentsu Croatia today announces the appointment of Maria Grachnova to the role of CEO of dentsu in Southeast Europe, including now Croatia.
The move is part of company wide transformation, where it re-organizes to a leaner organization in the Southeast Europe region. It consist of ten markets: Bulgaria, Romania, Croatia, Slovenia, Serbia, Montenegro, North Macedonia, Albania, Bosnia and Herzegovina and Kosovo.
Commenting on the appointment, Grachnova says:
“I take on the role of CEO of dentsu Croatia with great pride. We see a lot of possibilities for growth in the market, and it holds a special place in my heart. With the support of our wider Southeast Europe and the local Croatian team, I know we can accelerate our evolution and be the champions of meaningful progress for our clients.
I want to thank the former CEO of dentsu Croatia Radoslav Nedelchev, Chief Operating and Chief Client Officer of dentsu Southeast Europe, for his amazing job with the team. We will continue our work together for the market.
In Croatia, we have managed a huge turnaround in business and have achieved the highest client satisfaction score in all of Europe. I'm immensely proud of the Croatian team and eager to help them and our clients to fulfill even more ambitious plans.
With the changes to combine multiple market CEO roles under one person, we want to make sure our own organization is easier to work in for our people, easier for our clients to work with and easier to other stakeholders to partner up. “
In May 2020, dentsu Southeast Europe became part of the Central and Eastern Europe (CEE) cluster, which includes markets in Romania, Bulgaria, Croatia & the Adriatic, Hungary, the Czech Republic, Slovakia and Poland. Maria Grachnova is part of the CEE management board.
Grachnova has enjoyed a strong and successful career to date at dentsu, joining the business as Managing Director in 2012 with the launch of Carat Bulgaria. In 2015 she was promoted to the role of CEO for dentsu Bulgaria, CEO of Balkans in 2017, and to CEO of Romania in 2020.
Grachnova has been recognised in the “Managers of the Year” awards in Bulgaria and has been shortlisted as one of the best managers in the country three times in a row in the past years.
-ENDS-
For further information contact:
Heli Ruotsalainen
About dentsu Croatia and dentsu Southeast Europe
Part of dentsu international, dentsu Southeast Europe consist of 10 markets: Bulgaria, Romania, Croatia, Slovenia, Serbia, Montenegro, North Macedonia, Albania, Bosnia and Herzegovina and Kosovo. It helps its clients to win, keep and grow their best customers and achieve meaningful progress for their businesses with brands Carat, iProspect, Isobar, dentsu X and Dentsu Data Labs.
With best-in-class services and solutions in media, consumer experience, and creative, dentsu international operates in over 145 markets worldwide with more than 48,000 dedicated specialists.