Creativity at a Crossroad: Dentsu Creative CMO report

Dentsu Creative’s 2023 Global CMO Report, ‘Creativity at a Crossroads’, reveals optimism from today’s marketing decision makers in the face of change and challenge.

Using data from a survey of 700 CMOs and senior marketers across the globe, the report has identified eight key themes which show that despite being an industry at a crossroads, it is one empowered by creativity and technology.