Techlash or Techlove? Connecting Beyond the Crisis
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What impact has the COVID-19 crisis had on the way we use digital technologies—and what are the implications for brands?
The last few months have seen people the world over become entirely dependent on digital technologies to work, to learn, to relax and to stay healthy. Our relationship with these technologies has changed, enabled by brands seeking to empower their consumers in new ways. As we look ahead beyond the immediate impact of the crisis, how can brands capitalise on these changes to build better relationships with consumers and help secure a shift from techlash to techlove? Join Tim Cooper (Global Head of Thought Leadership at Dentsu Aegis Network) and Sanjay Nazerali (Global Chief Strategy & Development Officer, Dentsu X) to learn more about our new research report, based on a global survey of 32,000 people across 22 markets.
Drawing on a survey of 32,000 people across 22 markets, our latest report Techlash or Techlove? Connecting Beyond the Crisis explores how COVID-19 is forcing us to re-evaluate our relationship with digital technologies. Find out more.