THE CHALLENGE : 

Cubanisto is there to enable and inspire users to ADD UNXPCTD by extending the experience of the night beyond the party, with useful information and functionalities bringing the brand claim to life.

All the while remaining user-friendly, with a mechanic that is consistent with the brand strategy and culturally relevant.

THE INSIGHT :

People have less and less time to learn new user interfaces, texting and voice will be the primary way customers interact with brands.

THE SOLUTION :

With Cubanisto targeting young people, we wanted to start a conversation and engage with our audience directly on their phones. 

A user-friendly dynamic service chatbot, there to answer customer’s need when they had it, on the device of their choice, was the most pertinent answer.