How can brands keep pace with tomorrow's digital consumer?
Consumers call the shots. That’s the reality of the digital economy. For brands, the implications are far-reaching. Ultimately, they must engage with consumers in new ways while also re-engineer their businesses around rapidly changing needs, attitudes and behaviours.
CMO Survey 2018
How do brands win in the digital economy? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs
Download the report nowDecoding Data Dynamics | Digital Society Index 2020
Consumer attitudes to personal data can be hard to decode. But understanding them is key to delivering more relevant, engaging consumer experiences. Our third annual survey of 32,000 people across ...
Consumer
CMO Survey 2018
How do brands win in the digital economy? Discover unique insights drawn from a global, multi-industry survey of 1,000 CMOs.
Consumer
Rewriting the Trust Equation
Brand value depends on trust. But how do we earn and nurture such trust amidst the changing dynamics of the digital age?
Consumer
The Future is Voice Activated
Discover iProspect's analysis of voice adoption and usage across smartphone users in Asia-Pacific - and learn what it means for brands as they craft their voice strategies.
Technology
How can brands use emerging technology to deliver better marketing outcomes?
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