Dentsu Aegis Network changes name to dentsu and expands board

Ruud de Langen has been appointed Chief Growth Officer of dentsu Netherlands. In this new role, he will ensure that existing and new customers have access to the best integrated solutions that the network has to offer. The agency network also announced that the global organization previously known as Dentsu Aegis Network will now continue under the new name dentsu.

This name change works to unite all 66,000 employees worldwide, and brings the organization closer to dentsu Japan, the birthplace of the network. This change follows a period of transformation for the international company, aimed at simplifying the service offering to three business units: Media, Creative and CXM. Thanks to this development, it is even easier for dentsu partners to unlock new opportunities for growth and business transformation across the entire customer journey.

Chief Growth Officer

The new global company structure andsimplification of the range of services offered  will be given shape in the Netherlands by the appointment of Ruud de Langen acting as Chief Growth Officer. De Langen is part of the board of dentsu Netherlands, which also consists of Mark van Dijk (CEO), Monique Benda, (HR director) and Saskia Bielderman (CFO). Within the management team, De Langen will be responsible for the growth agenda and further accelerating the integrated service offering for all customers.

Ruud de Langen about his appointment: “It feels good to be back in the media agency world, I look forward to contributing to the growth of dentsu and the business of its great customers. With so much  talent and expertise in-house, we can offer simplicity through consistent, world-class services and integrated solutions. I am looking forward to partnering with brands to achieve meaningful progress.”

Mark van Dijk, dentsu CEO: “The appointment of Ruud and the new name are both important milestones for dentsu. In doing this, we are building on the rich legacy of the Dentsu Aegis Network and accelerating on innovation and integration. The solid foundation and successful acquisitions in the Netherlands offer our customers and people access to the best expertise in all three disciplines; Media, Creative and CXM. With consumer intelligence at the heart of everything we do, we help brands win, keep, and grow their best customers across all elements of the marketing mix.”