Posterscope India Appoints Aparna Tandon as Senior Vice President - Rural, Retail & Experiential

Posterscope, the OOH specialist agency from dentsu India, has announced the appointment of Aparna Tandon as Senior Vice President – Rural, Retail, & Experiential. In her new role, Aparna will report to Imtiyaz Vilatra, Managing Director, Posterscope.

Under her leadership, the agency aims to deepen its engagement with rural markets by developing tailored, on-ground initiatives that resonate with local audiences. Aparna’s extensive experience in creating culturally relevant strategies will be instrumental in driving brand growth in these high-potential markets.

 With over 18 years of experience, Aparna is a seasoned marketing and brand expert, bringing deep knowledge in experiential marketing, brand activation, strategic planning, and retail branding. Her strengths lie in crafting marketing strategies and delivering impactful solutions that help brands maximize their market presence. 

Before joining Posterscope, Aparna served as Vice President at Anugrah Madison, where her strategic vision and innovative approach led to significant accomplishments, including increased business profitability, improved client retention, and enhanced ROI. 

Imtiyaz Vilatra, Managing Director, Posterscope said, "We are thrilled to welcome Aparna to Posterscope. Her visionary approach and proven track record as a changemaker will undoubtedly drive our next wave of innovation and excellence, opening new avenues for growth across India."

Aparna Tandon added, "Joining this incredible team is a thrilling opportunity to contribute to our shared vision of innovation and impact. I am eager to collaborate with the team to navigate new challenges, build a strong unit, and leverage our collective strengths to drive meaningful progress."