Iconic Airports targeted for ‘Apol10’ Campaign by Apollo Tyres and Posterscope

Apollo Tyres, one of the leading tyre manufacturers, has collaborated with Posterscope India to launch its latest campaign, 'Apol10'. Featuring the sporting icon and brand ambassador, Sachin Tendulkar, the campaign harnesses the power of impactful outdoor media to boost brand recall across key markets. 

The ‘Apol10’ campaign incorporates innovative elements to distinguish itself and capture audiences’ attention. Conceptualized and executed by Posterscope, the Out-of-Home (OOH) specialist agency from dentsu India, the campaign seizes the audience’s attention through compelling visuals displayed on traditional OOH formats and destination media at airports.  These distinctive features are exclusively showcased at airports, adding a unique layer to the overall campaign experience. 

The ‘Apol10’ campaign is currently active in 24 markets, ensuring maximum exposure and engagement. While the traditional OOH is making an impact in the city, iconic airport installations across 9 cities is what makes the campaign glow. These un-skippable structures are a sight to watch. The strategic use of outdoor media and Sachin Tendulkar's association significantly fortify the brand's recall, establishing a robust and enduring connection with consumers. 

Link to the film: https://youtu.be/EAJOPiNzFKo 

Commenting on the campaign, Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa (APMEA), Apollo Tyres Ltd mentioned “The Apol10 campaign reinforces the message of celebrating Sachin’s legendary performance, and his passion for motorsports, which comes alive with Apollo’s tyres. This campaign is part of a 360-degree integrated strategy that included Sachin and his passion, through audio-visuals, online engagement with fans, and more.” 

Speaking on the campaign, Imtiyaz Vilatra, Managing Director, Posterscope India said, “The campaign is a testament to our long-term relationship with Apollo Tyres. Rooted in trust and freedom, the iconic campaign provides unwavering support to push boundaries. It seamlessly integrates tradition and innovation, making a lasting impact on the audience.”