Dentsu India Media Practice Adds 80 Brands in 2024, delivers 10% Growth in Billings; Eyes Ambitious Double-Digit Growth in 2025

2024 has been a defining year for dentsu India’s Media Practice, adding 80 brands to its growing portfolio and achieving an impressive 10% growth in billings. This milestone not only signifies a strong recovery from the challenges of 2023 but also sets the stage for an ambitious double-digit organic growth target in 2025. 

At the heart of this success lies dentsu’s signature blend of Marketing x Tech x Consulting, creating a powerful formula for delivering meaningful innovation and real impact. 

“This year has been nothing short of transformative,” says Harsha Razdan, CEO, South Asia, dentsu. “Our Media Practice has brilliantly leveraged cutting-edge technology and data insights to diversify and expand our core offerings, unlocking new growth opportunities. As we target a higher double-digit organic growth in 2025, our focus remains on raising the bar, delivering breakthroughs, and staying true to dentsu’s global vision of Innovating to Impact,” he adds. 

2024: A Year of Evolution and Expansion 

2024 was marked by the Media Practice’s commitment to strengthening existing relationships, welcoming a host of marquee brands, and scaling capabilities to meet evolving market needs. New client wins included General Insurance Council, LG Electronics, SKECHERS, Akasa Air, Vero Moda, Flipkart, Myntra, Sintex, Amazon Seller Services, CK Birla Healthcare, Kotak Mutual Fund, Ardex Endura, Shopper Stop, D DÉCOR, Godrej Properties, HAMDARD, TATA Mutual Fund, TATA Realty, Quick Heal Technologies, Unity Small Finance Bank, Meesho, Waree Energies, Vi-John, Berger Paints, Suzuki, and Be-Rite (Gemini Edibles & Fats), among others.

From traditional and digital media to performance marketing, influencer campaigns, and OOH media, dentsu offered integrated, future-ready solutions designed to drive measurable business outcomes.

Game-Changing Innovations Driving Growth

Dentsu India’s Media Innovations and Solutions team made remarkable strides in 2024, delivering and executing groundbreaking work across branded content, influencer marketing, gaming, and sports. This led to a 4X delta in the business, highlighting the transformative impact of these innovative strategies.

In terms of Product & Tech, the dentsu Media Practice has renewed its ambition to build Glocal. In partnership with Meta, Google, and other large strategic partners, it has built global capabilities in consumer intelligence and retail intelligence products that are globally scaled. It has also been one of the few strategic partners chosen for such builds. 

The Media Practice’s growth was further amplified by new-age solutions, including:

• Retail Media
• Performance Practice 2.0
• Spark: An advanced Marketing Mix Modelling (MMM) tool
• Total Commerce

These offerings not only diversified dentsu’s capabilities but also solidified its Performance Marketing narrative, attracting high-profile clients and redefining industry benchmarks. Notably, Dentsu Retail reported a fivefold growth, underscoring the success of its data-driven strategies in delivering tangible results.  

Powered by Integration: Media++ Framework

Dentsu’s growth story is anchored in its integrated approach, combining the power of Media, CXM, and Creative. The proprietary Media++ Framework elevated this approach, enabling end-to-end strategies that address every stage of the customer journey, further cementing dentsu’s position as the industry’s first true Media++ agency.

 Anita Kotwani, CEO - Media, South Asia, dentsu emphasizes, “Our success is driven by a relentless focus on delivering measurable results for our clients. With data-driven insights and a digitally charged mindset, we continuously adapt to market demands, setting new benchmarks and crafting impactful, future-ready solutions. Looking forward, we aim to redefine excellence in the Media landscape, achieving double-digit growth in 2025.”