Carat and IFP join hands to showcase Intel’s AI Innovation at the IFP Season 14

Carat, the media agency from dentsu India, and IFP (formerly India Film Project) recently teamed up for Intel Core Ultra at IFP Festival Season 14 to set a Guinness World Record for the ‘Most AI-Generated Images Uploaded on a Bespoke Platform in One Hour’.

This landmark achievement highlighted Intel’s AI-driven technology in an unforgettable experience, merging creativity and technology at one of the world’s top festivals for creators and innovators.

Held at Mehboob Studios in Mumbai, the festival brought together over 15,000 attendees and featured live challenges at the Intel booth at the festival and live AI demonstrations with Intel AI PCs graced by Intel Judges who are renowned artists and filmmakers like Sidhant Gandhi (aka Too Sid), Harun Robert (aka Rob), and Kabir Khan. These industry leaders inspired the audience to explore AI in various creative processes and judged IFP’s 50-Hour Design and Filmmaking Challenges for the ‘Best Use of AI’.

On Day 2 of the festival - 13th October, Intel, supported by Carat, and IFP set the world record with 642 AI-generated images uploaded in 60 minutes — far exceeding the minimum requirement of 500 images. This achievement highlights Intel’s commitment to advancing AI for creative expression and bringing innovative technology to audiences everywhere.

Sanchayeeta Verma, CEO, Carat India said, “As AI’s potential grows, showcasing its real impact is essential. Partnering with Intel and IFP to set this record was both bold and groundbreaking. A special thanks to our teams at Carat and Dentsu Entertainment, as well as to Intel and IFP for their trust.”

Apurva Jani, Marketing Director, Intel India added, “At Intel, we aim to democratize technology. This record with Intel Core Ultra not only demonstrates our technology’s power but also the boundless creativity it enables. It reaffirms our commitment to AI-driven experiences that unlock new potential.”

Ritam Bhatnagar, Founder, IFP commented, “AI is now at the heart of the creative world, empowering creators to push boundaries. Setting this record at IFP allowed attendees from over 100 cities to experience the power of AI firsthand.”

This milestone sets a new benchmark for AI-driven innovation, positioning Intel, Carat, and IFP at the forefront of a creative revolution. Together, they have redefined what’s possible, paving the way for future collaborations in technology and artistry.