Merkle B2B is purpose-built to help companies succeed in today’s dynamic B2B environment.
With over 1,000 talented individuals across the globe, we bring together the best B2B capabilities and competencies to architect modern-day customer experiences.
Merkle’s world-class data and technology expertise
gyro’s creative and brand transformation powers
B2B International’s research and insights experience
Merkle | DWA’s performance media capabilities
Digital Pi, a Merkle Company’s marketing automation leadership
Visit the Merkle B2B website.
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global locations
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dedicated B2B experts
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clients worldwide
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indispensable growth partner
Our approach
Driven by data
Delivering experiences that are personal, predictive, and informed by insights
Enabled by tech
Designing the ultimate brand- to-demand activation with your tech
Powered by creativity
Redefining, transforming and humanizing brands
How we do it
Brand
Brand strategy, brand platform, content, brand- to-demand creative and brand research
Insights
Experience analytics, audience analytics and performance analytics
Activation
Brand-to-demand activation, channel activation and integrated media
Data Management
Database solutions, data sourcing and enhancement, and identity management
Orchestration
Campaign planning/MRM, Content and digital asset management, experience orchestration and nurture
Technology
Sales and marketing solutions
Orchestrating data-driven, B2B buyer journeys takes a host of skill sets rarely seen within one agency. That’s the advantage of Merkle B2B.
Our partners
Adobe
As an Adobe Platinum Partner, our award-winning agencies have launched immersive experiences for some of the world’s leading brands, and we have deep Adobe knowledge, from business optimization, au...
Dentsu is a Certified Partner for both the Google Cloud Platform and the Google Marketing Platform, so we can help you create competitive market advantage for your brand as we are doing for many of...
Salesforce
As one of the biggest and most accomplished Salesforce partners, Dentsu is solving identity, predictive targeting, and leveraging technology to make advertising more addressable, experiences more p...