This is how streaming content on the Internet is changing the world of advertising
For the first time, the medium of television advertising receives targeting and measurement capabilities that were previously limited to the digital world. The CTV revolution allows advertisers to show ads to specific households or people based on their interests and behaviors and even based on demogra...
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This is how streaming content on the Internet is changing...
For the first time, the medium of television advertising receives targeting and measurement capabilities that were previously limited to the digital world. The CTV revolution allows advertisers to ...
Dentsu and PARETO Partner With Netflix to offer Advertisi...
Dentsu Israel and the Israeli performance-creative agency PARETO SOLUTIONS, have announced a collaboration, the Netflix Advertising Program, that will allow Israeli advertisers targeting internatio...
Yemi Alade Voices New Animation for World Malaria Day and...
London, April 21, 2021: Grammy Award-winning Nigerian Afropop singer, songwriter, actress and activist, Yemi Alade, joins African superstars supporting the Draw The Line Against Malaria campaign to...
COVID-19 accelerates long-term consumer change, but brand...
New report examines the long-term consumer trends out to 2030 and the impact of the pandemic
Tech-enabled health and well-being set to be the main goal of all consumers out to 2030
Environ...
dentsu International partners with Malaria No More UK to ...
Powerful multi-platform collaboration of dentsu agencies in Africa, Europe and the US asks young people from across the African continent and globally to ‘Draw The Line Against Malaria’ and call...
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