Welcome
Edition 1, Q1 2021
Explore the latest news from dentsu international and learn how we're building the new by connecting the different for brands and businesses around the world, and teaming with change-makers for lasting good.
Introducing a new iProspect
Accelerating growth at the new intersection of media. This is iProspect. Our unique understanding of the intersection between culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow.
The essence of this new agency and its people is rooted in a single, fundamental belief: Using the promises of tomorrow as our building blocks for today. By uniting performance and purpose, we create brands that can change the world by getting better one moment at a time.
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Work and awards
Isobar Named a Leader in Gartner 2021 Magic Quadrant for ...
Research firm Gartner, Inc. has placed Isobar in the Leaders quadrant in its “Magic Quadrant for Global Marketing Agencies” for the seventh consecutive time. The report evaluated 16 digital marketi...
KFC "God of Rain" by Isobar China named "Campaign of the ...
Isobar China's "God of Rain" work for KFC was named "Campaign of the Week" by Contagious. The campaign introduced a new service offering that was responsive to the weather in China - when it rained...
ADFEST 2020: Dentsu Wins Network of the Year, Dentsu Inc....
Dentsu has won the Network of the Year for the fourth consecutive year with 39 Lotus Awards (3 Grande, 10 Gold, 10 Silver, 14 Bronze, 1 Innova Lotus, 1 Lotus Roots) at ADFEST 2020’s online award ce...
Thought leadership
dentsu Creative Trends Report 2021
A report demonstrating that creativity, technology and innovation are our last unfair advantage in driving a return to growth in 2021 and beyond.
dentsu's latest ad spend predictions and vision of the de...
Following a year like no other, our ad spend report has proved to be a source of reference for media and businesses alike as they navigate industry uncertainty following the coronavirus outbreak. W...
E-commerce Like Never Before; Why The World Should Take Note
In our in-depth report we offer insights into the African e-commerce landscape coupled with actionable frameworks from our regional & global experts. Join us as we lead you into the e-commerce ...
Social impact
dentsu APAC launches 'Women From Home' on International W...
The creative concept film portrays the new normal for women across the region as a result of the pandemic. Shot over one weekend, the idea stemmed from asking: “Are you okay? Are you coping?” to a ...
B·52
On 21 March 2020, for the International Day for the Elimination of Racial Discrimination, we launched B 52, a fictional short film made under the patronage of Amnesty International.
We decided to d...
Hits That Hurt
Isobar Argentina and Somos FENA launched “hits that hurt”, a campaign that highlights sexist violence in music and focuses on the voices that are heard and amplified in music. By relating song lyri...
People news
dentsu's Creative CEO Jean Lin shares her world with Lion...
Creative CEO and Chairman of Isobar, Jean Lin, discussed authenticity and embracing your inner self as part of Cannes Lions' #LIONSLive series.
In her session, Jean takes us on her journey fro...
dentsu China appoints Deric Wong as new CEO
Deric Wong has held senior leadership roles at both Creative and Media agencies across the Greater China region since 2007.
During that time, he has built a reputation for delivering commercia...
dentsu DACH appoints Stefan Voss as Chief Client Officer
Stefan Voss holds the newly created position of Chief Client Officer, responsible for strategic customer management throughout the DACH region. His role focuses on integrated client consulting a...
Media coverage
Wendy Clark gives first interview as Global CEO
Six months into her role, Wendy Clark sat down with Gideon Spanier, Campaign's Global Editor, for her first interview since taking up her position as Global CEO.
She spoke about her twin prior...
Chief Sustainability Officer Anna Lungley discusses ESG g...
As dentsu's Chief Sustainability Officer, Anna Lungley provided her thoughts to The Times' Raconteur for their article on linking executive pay to ESG goals.
She cites the risk of KPIs driving...
The Daily Mail features dentsu's latest Thought Leadership
The Age of Inclusive Intelligence', dentsu's inaugural consumer vision, presents the trends to watch for in the next decade and was the subject of a major article in the Daily Mail.
Tim Coop...