Carat is consistently ranked the #1 media agency in the world with over 10,000 experts, operating across 100 countries. Carat delivers an unparalleled capability to unlock real human understanding to connect people and brands by designing powerful and engaging media experiences. Carat is privileged to work with some of the most storied and innovative brands in the world.
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Carat Services
Business Planning for Growth
We help our clients plan for long-term growth. Whether it be identifying the right approach at a market or portfolio level, we access our specialty capabilities in organisational design, budget set...
Understanding People & Culture
We develop an intimate understanding of people and their needs in the context of the rapid changes in culture.
Consumer Experience Mapping
Our proprietary tools enable us to build a deep and detailed understanding of consumer journeys, category needs, and brands’ performance at each stage.
Designing & Optimising Media-led Experiences
We design personal and immersive experiences that connect real people to each stage of a journey, leveraging the full media ecosystem.
Performance Marketing & Commerce
We match our focus on developing brand building experiences with the integration of performance marketing and new commerce opportunities into our plans.
Marketing effectiveness
We operate marketing effectiveness and learning agendas for both brand affinity and equity as well as short term sales – all to drive long-term customer value.
Partnership & Innovation
We create meaningful media experiences for clients across major global platforms, original content production, influencer programs, and gaming.
Investment & Activation at Scale
We utilise innovative, consistent, transparent and scalable buying and investment capabilities and media owner partnerships.
The Pace of Progress | dentsu 2024 Media Trends
Over the last 14 years, dentsu’s annual Media Trends report has become the most sought-after trend forecasting report in the industry. In 'The Pace of Progress | dentsu 2024 Media Trends' report, we share our insights into disruptions and competition, social inclusion and sustainability ambitions and explore the opportunities, challenges, and intricacies of ten trends expected to set the pace of progress in 2024.
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Global Ad Spend Forecasts 2024
From generative AI to evolving tech landscapes, dentsu's Global Ad Spend Forecasts unravel a dynamic media ecosystem shaped by elections and industry dynamics for a year of unprecedented change.
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