We are the agency designed for what's next and can deliver for our clients

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Our global agencies and people are the elite in their field, part of a global team designed to mobilise according to your unique needs, for truly integrated solutions. Get to know more about dentsu brands:

We are Dentsu's global creative network that transforms brands and businesses through the power of Modern Creativity. We are made for integration with Dentsu's Media and Merkle networks.

Our 9,000 creatives across the globe are connected to 34,000 media and CX experts to deliver ideas that Create Culture, Change Society and Invent the Future.


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A global, award-winning agency – focused on converting consumer intent into action. With specialisms rooted in Performance Activation, Experience Optimisation and Platform Capabilities, they work to deliver integrated solutions at scale for more than 2,000 of the world’s most innovative brands including General Motors, Gucci, Hilton, the Estee Lauder Brands and Procter & Gamble. The iProspect team works across a network of 4,900 employees spread over 94 offices in 56 countries.


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dentsu X is an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights. In a saturated media market, dentsu X helps brands create memorable, personalised marketing solutions that meet rapidly changing consumer demands to deliver ‘Experience Beyond Exposure.’ Across the world dentsu X works hand in hand with clients’ other agencies, and tap into our vast landscape of innovators, from tech giants to upstart startups. These clients include Jaguar Land Rover, LVMH, Kao Corporation and Netflix.


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Carat is an award-winning media and content agency that uses its peerless understanding of the passions, motivations and behaviours of real people to bring brands and their customers together. Carat is privileged to work with some of the most eminent companies in the world.


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DwiSapta was founded on 27 May 1981 by Adji Watono. Founded as a photography studio named Studio 27, the founder Adji started his first career as a photographer, and served Djarum Group as his first client. Studio 27 then changed its name to DwiSapta Advertising on 27 May 1989. DwiSapta's business continues to grow and develop until now at the age of 42 (in 2023).

DwiSapta is well-known for its expertise in penetrating the market with a robust local approach to integrated marketing communications (creative, media, and activation services). Many clients who have worked with DwiSapta for decades include Djarum, Kalbe, Enesis, Kino, and Astra.​

The most historic DwiSapta milestone occurred on 25 January 2017, when DwiSapta merged with dentsu Indonesia - it was the biggest merger in Indonesia's Advertising History.


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Merkle is a global performance marketing agency with a 32-year track record of helping the best brands in the world create personalised experiences at every stage of the customer life cycle. Some of their esteemed brand relationships include Citibank, EmblemHealth, Dell, AARP, AT&T, Target, L’Oreal, Universal Orlando Resorts and the American Cancer Society. 


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Tag helps brands stand out and sell more by delivering impactful content at speed and scale across all channels and geographies. With technology and sustainable solutions at the heart of everything they do, Tag enables brands to operate more efficiently and effectively by doing more with less.

From content creation and activation to sourcing and delivery, analytics, and subject matter expertise, Tag transcends digital and physical touchpoints to allow brand content and concepts to travel globally and connect locally through flexible solutions that grow alongside your brand and objectives.

Tag transforms creative ideas into exceptional experiences that enables clients to meet their audiences in the right place, at the right time, and with the right message.


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Our latest thinking

Industry Insights

2024 CXM Imperatives: From Customer Engagement to Empower...

What makes a great brand experience? What have consumers come to expect? And are you meeting those expectations?     In Q4 2023, we conducted a global survey of 2,100 consumers to answer these ques...
Industry Insights

From Gen Z to Gen Z. The Pace of Progress: Gen Z Edition

We wanted to dig deeper into how these trends will play out for Gen Z. We partnered with Imagen Insights, a research company specialized in Gen Z qualitative insights, to directly ask Gen Z about o...
Industry Insights

dentsu X Motivations: The Blueprint for Brand Success

Motivations: The Blueprint for Brand Success delves deeper into human behaviour, tailored specifically to five industries. These tailored insights provide practical, real-world examples designed to...
Industry Insights

Dentsu Creative 2024 Trends Report

Dentsu Creatives' marketing trends report for 2024 acts as a playbook for optimism in the advertising and marketing industry, to help guide the design of the futures we want and need.  Each trend u...
Industry Insights

Retail Evolution CPG – Southeast Asia

Southeast Asia’s impressive growth is sustained by young demographics, increasing spending power and digitally savvy consumers. As incomes rise, new opportunities for growth in the CPG (Consumer Pa...
Industry Insights

The Pace of Progress | dentsu 2024 Media Trends

Over the last 14 years, dentsu’s annual Media Trends report has become the most sought-after trend forecasting report in the industry. In 'The Pace of Progress | dentsu 2024 Media Trends' report, w...