DENTSU CREATIVE named Agency of the Year at Citra Pariwara 2022

This article is available in English and  Bahasa Indonesia

- English Version -

_{Dentsu Creative team at Citra Pariwara Advertising Festival 2022, Bali, 19 December 2022}

Jakarta, 19 December 2022 - Dentsu Indonesia was crowned as Creative, Digital, and Media Agency of the Year 2022 and was given multiple top honors at this year’s Citra Pariwara Advertising Festival 2022. The network won a total of 38 trophies, including  1 Grand Prix, 1 Gold, 10 Silver, 26 Bronze, spanning across 28 categories, and this is the third executive year for the network to win the title of Media Agency of the Year at Citra Pariwara.

This is the first time in the history of Citra Pariwara an agency network hauls the three highest achievements at once. With the highest record of entries in the 35 years since Citra Pariwara began, dentsu won the honors after contending with 2102 total entries from the leading agencies across Indonesia.

Citra Pariwara recognises and celebrates creative Indonesian talents and works annually presented by Persatuan Perusahaan Periklanan Indonesia (P3I) DKI Jaya. This year’s event took place in December in Bali, and applauded a body of work with the theme of “awesomeness unites” from the most creative companies across Indonesia.

The integrated network, dentsu, has garnered numerous wins in a wide range of categories, including:

• Creative panel: Audio Campaign, OOH, Integrated, Brand Experience
• Media panel: Audio, OOH, Digital Media, Social Media Marketing, Integrated Media, and Other Digital Platforms
• Digital panel: Online Video, Influencer, Augmented Experience, Innovation Use of Technology, Social Media Campaign, Digital Integrated Campaign and Other Digital Channels
• Craft panel: Photography, Use of Music, Scriptwriting
• Daun Muda (rising stars): Kevin Sheridan and David Christopher

During the course of the festival, 3 leaders from across dentsu acted as jurors to assess and champion the best work in the industry, with Yasuharu Sasaki, CCO of dentsu Inc. acting as Jury President for Creative Agency category, Aloysia Dian, Media CEO of dentsu Indonesia acting as a Media Agency juror and Benny Napitupulu, Creative Director of DENTSU CREATIVE Indonesia acting as a Visual Craft juror.

Other highlights from the festival include Janoe Arijanto, Vice President of dentsu Indonesia acting as an advisor in the steering committee, Wisnu Satya Putra, Creative CEO of dentsu Indonesia mentoring Daun Muda, and two of dentsu’s creative talents - Defri Dwipaputra and Saida Rosadi supporting the festival on the committee. As per the award regulations, the judging process of DENTSU CREATIVE’s case studies strictly excluded any involvement from jury and/or committee members from dentsu.

This recognition also adds to dentsu Indonesia’s awards record with a total of 85 awards won in 2022, including Youtube Works’ Grand Prix, Marketing Excellence 18 awards haul, MMA Smarties Indonesia 16 awards won, Campaign SEA agency of the year, HR Asia Best Company to Work For in Indonesia, and many other prestigious awards.

Dentsu Indonesia Chief Executive Officer, Prakash Kamdar says: “Creativity will always sit at the heart of our businesses, not only in our Creative business, but also embedded in our Media and CXM businesses. For us, it is a horizontal unifier which unites more than 1000 people in Indonesia to help clients and communities thrive in the digital economy, and it is this unifier that has resulted in a very fruitful and fulfilling 2022 for us.”

Approaching the end of the year 2022 with strong remarks, the network has also finished the integration process of uniting its global creative agencies, including dentsu mcgarrybowen, dentsu MainAd, Isobar into DENTSU CREATIVE. DENTSU CREATIVE will continue to be led by Wisnu Satya Putra, CEO, Creative, dentsu Indonesia, who reports to dentsu Indonesia’s CEO, Prakash Kamdar and the global DENTSU CREATIVE leadership team - Fred Levron (Global Chief Creative Officer) and Cheuk Chiang (APAC CEO). DENTSU CREATIVE Indonesia operates alongside DwiSapta, which is led by Erwin Airlangga as CEO, DwiSapta.

_{DENTSU CREATIVE Indonesia leadership team. Left-to-right: Andreas (Chief Creative Officer), Erwin Airlangga (CEO of DwiSapta), Wisnu Satya Putra (CEO of DENTSU CREATIVE), Enita Budiyanti (COO) dan Wira Gumay (General Manager).}

Dentsu Creative Indonesia Chief Executive Officer, Wisnu Satya Putra says: “It’s our commitment to ensure every creative idea we deliver is future-proofed and designed for what’s next, and I would like to express my sincere gratitude to our clients and partners who have trusted us and worked alongside our people and our solid leadership team to produce the never-before campaigns and award-winning works. We are very humbled to win the most prestigious agency honors at Citra Pariwara 2022. ”

Dentsu Creative Indonesia Chief Creative Officer, Andreas says: “The three highest recognitions – Creative, Digital, and Media agency of the year really sets the bar high for dentsu Indonesia in delivering more and more awards-winning creative solutions, which indeed is exciting for us. Kudos to all the team who has worked relentlessly to make this happen - including our creative team led by the Executive Creative Directors (Rangga Immanuel, Edwin Sandjaja, Defri Dwipaputra) as well as the accounts, planners, and supporting team.”

DENTSU CREATIVE offers clients unparalleled access to modern capabilities in entertainment, digital experience and earned attention and delivers award-winning ideas that Create Culture, Change Society and Invent the Future. DENTSU CREATIVE’s DNA is a blend of its Japanese heritage and its deep understanding of modern media and contemporary culture, bringing together craft, innovation and technology. A striking visual identity has been crafted as a creative expression of DENTSU CREATIVE’s vision and signal of the network’s dedication to craft and the transformative power of creativity, as well as offer a strong employee brand to attract and engage talent.

- Bahasa Indonesia Version -

Dentsu Indonesia dengan bangga mengumumkan bahwa telah dinobatkan sebagai agensi Kreatif, Digital dan Media terbaik tahun 2022 (Agency of the Year 2022). Selain memperoleh tiga penghargaan paling prestisius, dentsu Indonesia juga memboyong sejumlah awards di ajang Citra Pariwara Advertising Festival 2022. Diantaranya, dentsu Indonesia berhasil memperoleh 38 trofi, termasuk 1 Grand Prix, 1 Gold, 10 Silver dan 26 Bronze yang mencakup 28 kategori secara keseluruhan .

Ini adalah kali pertama dalam sejarah Citra Pariwara, bahwa sebuah perusahaan agensi memboyong 3 prestasi tertinggi sekaligus. Dimulai dengan rekor entri atau pendaftaran terbanyak selama 35 tahun Citra Pariwara diadakan, dentsu Indonesia berhasil meraih hasil spektakuler dari persaingan total 2.102 entry iklan yang berasal dari sejumlah agensi periklanan dan marketing ternama di Tanah Air.

Citra Pariwara yang digelar oleh Persatuan Perusahaan Periklanan Indonesia (P3I) DKI Jaya setiap tahunnya menggelar ajang untuk para praktisi kreatif, guna membidik dan melihat talenta terbaik di industri. Tahun ini, digelar pada bulan Desember di Nusa Dua, Bali, dengan mengusung tema “Awesomeness Unites”.

Lebih detail, dentsu Indonesia sebagai agensi terintegrasi terbaik berhasil memperoleh penghargaan: 

• Creative panel: Audio Campaign, OOH, Integrated, Brand Experience
• Media panel: Audio, OOH, Digital Media, Social Media Marketing, Integrated Media, and Other Digital Platforms
• Digital panel: Online Video, Influencer, Augmented Experience, Innovation Use of Technology, Social Media Campaign, Digital Integrated Campaign and Other Digital Channels
• Craft panel: Photography, Use of Music, Scriptwriting     
• Daun Muda (rising stars): Kevin Sheridan and David Christopher

Selama ajang berlangsung, tiga pimpinan manajemen dari dentsu hadir sebagai juri untuk menilai dan menunjuk karya terbaik di industri, dengan Yasuharu Sasaki, CCO dentsu Inc, bertindak sebagai Presiden Juri untuk kategori Creative Agency. Sedangkan, Aloysia Dian, CEO Media dari dentsu Indonesia bertindak sebagai juri Media Agency dan Benny Napitupulu, Creative Director DENTSU CREATIVE Indonesia bertindak sebagai juri Visual Craft. Selain itu, CEO  Creative Service Line dentsu Indonesia, Wisnu Satya Putra bertindak sebagai mentor Daun Muda serta Janoe Arijanto, Vice President dentsu Indonesia juga berperan sebagai dewan penasihat di Steering Committee. Ditambah dengan dua talenta berbakat DENTSU CREATIVE Indonesia Defri Dwipaputra serta Saida Rosadi mendukung sebagai panitia dalam ajang ini. 

Keterlibatan dentsu Indonesia menjadi bentuk kolaborasi aktif di industri untuk menciptakan talenta berbakat saat ini, dan masa depan. Proses penjurian dilaksanakan dengan sangat ketat, tanpa adanya keterlibatan pihak juri dan/atau komite dentsu Indonesia jika penilaian karya dentsu sedang berlangsung.

Penghargaan ini juga menambahkan rekam jejak penghargaan dentsu Indonesia sepanjang tahun 2022, dengan total 85 kemenangan, yakni YouTube Works’ Grand Prix, 18 penghargaan di Marketing Excellence Awards, 16 penghargaan di MMA Smarties Indonesia, Campaign Southeast Agency of the Year, HR Asia Best Company to Work For in Indonesia dan sejumlah penghargaan ternama lainnya.

Prakash Kamdar, CEO dentsu Indonesia dan Singapura mengatakan: “Kreativitas akan selalu menjadi jantung utama dari bisnis kami. Bukan semata-mata di bisnis kreatif, tetapi juga tertanam di lini bisnis Media dan CXM (Customer Experience Management). Bagi kami, kombinasi ini merupakan pemersatu horizontal yang menyatukan lebih dari seribu talenta dentsu Indonesia untuk membantu klien dan masyarakat melaju di ekonomi digital, serta membuahkan hasil spektakuler di tahun 2022 bagi kami.” paparnya.

Mendekati akhir tahun 2022, dengan kemajuan yang pesat, dentsu telah merampungkan proses integrasi untuk menyatukan firma kreatif globalnya yaitu dentsu mcgarrybowen, dentsu MainAd, dan Isobar menjadi kesatuan sebagai DENTSU CREATIVE. DENTSU CREATIVE akan terus maju dipimpin oleh Wisnu Satya Putra, CEO, Creative, dentsu Indonesia, yang dibawahi oleh CEO dentsu Indonesia dan Singapura, Prakash Kamdar, serta Global CEO DENTSU CREATIVE Fred Levron dan Cheuk Chiang, APAC CEO. Selain itu DENTSU CREATIVE juga beroperasi bersama DwiSapta, yang dipimpin oleh Erwin Airlangga sebagai CEO DwiSapta. 

CEO DENTSU CREATIVE Indonesia, Wisnu Satya Putra memaparkan: “Ini merupakan komitmen kami untuk memastikan ide kreatif yang kami hasilkan selalu berpacu pada masa depan. Saya juga ingin mengucapkan terima kasih kepada klien dan mitra kami, yang telah memercayai dentsu Indonesia serta bekerja sama dengan talenta unggul ditambah tim kepemimpinan kami yang kuat untuk menghasilkan kampanye spektakuler dan inovatif. Kami sangat terhormat menerima berbagai penghargaan ternama di Citra Pariwara 2022.” ujarnya

Chief Creative Officer DENTSU CREATIVE Indonesia, Andreas menambahkan: “Tiga penghargaan tertinggi, yakni Creative, Digital dan Media Agency of the Year membuat parameter yang tinggi bagi dentsu Indonesia dalam memberikan solusi kreatif yang unggul dan award-winning. Saya juga berterima kasih kepada seluruh tim yang bekerja secara maksimal untuk mewujudkan kebanggaan ini, termasuk tim kreatif yang dipimpin oleh para Executive Creative Director seperti Rangga Immanuel, Edwin Sandjaja dan Defri Dwipaputra serta para tim Accounts,Planner, dan tim supporting yang terlibat.” tambahnya.

DENTSU CREATIVE menawarkan sebuah akses ke kapabilitas modern terdepan dalam hiburan, pengalaman digital, serta menghasilkan berbagai ide tersohor yang membangun budaya baru, membawa perubahan kepada sosial, juga menciptakan inovasi di masa depan. DENTSU CREATIVE memiliki DNA yang merupakan perpaduan antara warisan Jepang dan pemahaman praktisi ahli yang mendalam tentang media modern dan budaya kontemporer, menyatukan keahlian, inovasi, dan teknologi. Identitas visual yang mencolok diluncurkan sebagai bentuk ekspresi kreatif dari visi DENTSU CREATIVE dan bentuk dedikasi untuk kerajinan dan kekuatan kreativitas transformatif, serta ambisi tim yang kuat untuk membangun  talenta saat ini, dan masa depan.

- ENDS - 
Untuk informasi lebih lanjut:

Delfi Kartikawati | Communications Manager, dentsu Indonesia

T: +62 8217 4978 860 - E: Delfi.Kartikawati@dentsu.com