In this report, we explore what CMOs are excited about, apprehensive about, investing in, and holding back on as they navigate 2023 and look ahead to 2030 and beyond.

Our report helps you understand how your business, brand, and investment strategies compare with other CMOs. Are you in step with peers around the industry or carving your own path? Are there areas where you’re investing ahead of the industry or others where you may be lagging?

We explore the key themes and trends emerging from our data and unpack what it means for brands and businesses at a crossroads.