What makes a great brand experience? What have consumers come to expect? And are you meeting those expectations?    

In Q4 2023, we conducted a global survey of 2,100 consumers to answer these questions. We learned a lot about today’s buyers, from their preferences in communication to their attitudes about emerging technology. For example, we found that 55% of respondents want future experiences with brands to be more affordable or cost-effective.

The 2024 Imperatives are available in a downloadable research report. Click here to download.