Merkle is a leading data-driven customer experience management (CXM) agency that specialises in the delivery of unique, personalized customer experiences across platforms and devices. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.
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Merkle Indonesia Services
Data Transformation
Our offerings
- Customer Data Platform
- Cloud Solutions
- Data Management
- Data Solutions
- Data Science & AI
Digital Transformation
Our offerings
- Commerce
- Digital Experience
- Media Services
- CRM & Marketing Automation
Customer Experience Transformation
Our offerings
- CX Transformation
- Program Strategy
- Technology Consulting
What CX Leaders Do Differently: CX Imperatives Pro APAC Edition
How do CX leaders organize their teams? How do they integrate their technology? What is their approach to AI?
In our second installment of the 2024 CX Imperatives, we examine business leaders’ approaches to CX strategy and activation. How are today's organizations meeting consumers' expectations for experience? We dive into the insights around the business practices that enable great CX, and detail how brands can get to the CX Leader status.
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Merkle B2B Futures: The View from 2030
What will the B2B landscape look like by 2030? How will buyers, the digital economy, and the nature of experience and commerce itself change? And how should business leaders respond?
Over six months of analysis from a global team of strategists and technologists uncovered four seismic shifts that we predict will transform B2B by the end of the decade. B2B digital commerce will grow to over $25 trillion USD by 2030, and from the emergence of AI driving completely autonomous commerce to monumental changes in how we produce and consume goods to generational shifts in buying behavior, B2B will look very different - very soon. Welcome to 2030.
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2024 CXM Imperatives: From Customer Engagement to Empowerment
What makes a great brand experience? What have consumers come to expect? And are you meeting those expectations?
In Q4 2023, we conducted a global survey of 2,100 consumers to answer these questions. We learned a lot about today’s buyers, from their preferences in communication to their attitudes about emerging technology. For example, we found that 55% of respondents want future experiences with brands to be more affordable or cost-effective.
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CXM: Utilizes BigQuery Machine Learning with Blibli.com
Blibli.com wants to improve the efficacy of digital advertising in a campaign. Blibli, together with Google and Merkle team choose electronics goods as the product with a high transaction for th...
CXM: Boosting Kompas Gramedia CPMs by 25% with Google Ana...
As their goal to learn more about their travel audience, specifically those people who were researching travel, but hadn’t yet bought airline tickets, KG Media leveraged Google Analytics 360 to ...
CXM: Telkomsel Boosted Packaged Subscription by 4.4x with...
Telkomsel continued to advance towards its goal of transforming Telkomsel into a Digital Telco Company and the leader in Mobile Digital Business. This goal demands the transformation of the enti...
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