Merkle Indonesia

Merkle is a leading data-driven customer experience management (CXM) agency that specialises in the delivery of unique, personalized customer experiences across platforms and devices. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

Merkle B2B Futures: The View from 2030

What will the B2B landscape look like by 2030? How will buyers, the digital economy, and the nature of experience and commerce itself change? And how should business leaders respond?

Over six months of analysis from a global team of strategists and technologists uncovered four seismic shifts that we predict will transform B2B by the end of the decade. B2B digital commerce will grow to over $25 trillion USD by 2030, and from the emergence of AI driving completely autonomous commerce to monumental changes in how we produce and consume goods to generational shifts in buying behavior, B2B will look very different - very soon. Welcome to 2030.

2024 CXM Imperatives: From Customer Engagement to Empowerment

What makes a great brand experience? What have consumers come to expect? And are you meeting those expectations?    

In Q4 2023, we conducted a global survey of 2,100 consumers to answer these questions. We learned a lot about today’s buyers, from their preferences in communication to their attitudes about emerging technology. For example, we found that 55% of respondents want future experiences with brands to be more affordable or cost-effective.