iProspect is a global, award-winning performance marketing agency – focused on converting consumer intent into action and driving business performance for some of the world’s largest brands. For brands to win, they must understand consumers' intent and harness the best digital platforms and systems to not only engage but convert them. iProspect excels in finding the sweet spot between brands and people. Information and choices. Intentions and data. It's our specialty.

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iProspect Indonesia Services

Organic & Earned Experience

Our offerings include Organic Search - SEO, Intelligent Content, Dynamic Creative, and Affiliate Management. We bring proprietary and third-party technology together to surface relevant media, cons...

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Performance Media & Activation

Our offerings include PPC Paid Search, Paid Social, Affiliate Marketing, Commerce, Display, Video & Programmatic. We combine deep pockets of expertise with global partnerships to activate best-...

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Strategy and Planning

Our offerings include PPC Paid Search, Programmatic, and Paid Social. We help our clients make crucial decisions to drive maximum growth with limited resources. We are uniquely placed to connect th...

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Future of Storytelling: Bold Storytelling in the Platform Age | iProspect

Are you ready to elevate your storytelling strategies and drive impactful campaigns?

Download our "Future of Storytelling: Bold Storytelling in the Platform Age" report for in-depth insights and actionable strategies to enhance your brand's engagement and growth.

By downloading this report, you will gain:

  • Comprehensive insights into the importance of storytelling in modern media
  • Strategies for implementing bold, personalized, and non-linear storytelling approaches
  • A deeper understanding of how media communication can bridge societal divides
  • Tips on leveraging real-time data and advanced technologies for personalized narratives
  • Examples of successful storytelling campaigns that drive business growth

Download the report and start transforming your marketing strategies today.

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Global Ad Spend Forecasts: May 2024

Advertising spend is forecast to grow by 5.0% globally in 2024, according to the latest dentsu Global Ad Spend Forecasts, a mid-year update examining major shifts in ad spend by geography and by media channel across 56 markets. Overall, an anticipated $754.4 billion will be spent worldwide by the end of the year. 

This increase year-over-year is not only more rapid than what we observed in 2023 (which itself outperformed forecasts with 3.3% growth year-over-year), it also beats the pace of the global economy by 1.8 percentage points.

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From Gen Z to Gen Z. The Pace of Progress: Gen Z Edition

We wanted to dig deeper into how these trends will play out for Gen Z. We partnered with Imagen Insights, a research company specialised in Gen Z qualitative insights, to directly ask Gen Z about our trends. We captured their insights and what they mean for brands in this addendum report.

EXPLORE THE TRENDS

  1. What Gen Z say about: Generative AI Taking Centre Stage
  2. What Gen Z say about: The Race to Monetization
  3. What Gen Z say about: Integrity Economics
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The Pace of Progress | dentsu 2024 Media Trends

Over the last 14 years, dentsu’s annual Media Trends report has become the most sought-after trend forecasting report in the industry. In 'The Pace of Progress | dentsu 2024 Media Trends' report, we share our insights into disruptions and competition, social inclusion and sustainability ambitions and explore the opportunities, challenges, and intricacies of ten trends expected to set the pace of progress in 2024.

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