In November 2024, Forrester Research, Inc. named dentsu a Leader among media management services providers. In its report The Forrester Wave™: Media Management Services, Q4 2024, dentsu media agencies Carat, iProspect and dentsu X received the highest scores possible in the criteria of vision, global delivery strategy, pricing flexibility and transparency, media and advertising operations, and performance media. In dentsu’s vendor profile, the report concludes, “Dentsu is a good fit for brands aiming to make impact with media innovation, operational rigor, and client leadership at a global scale.”
Dentsu is pleased to offer you complimentary access to the complete report for a limited time. Click here to read the full report, available until July 15, 2025.
"Dentsu is proud to be named a Leader in this Forrester Wave, which we believe is due to our clarity of vision and our expertise in delivering the capabilities we've found that clients need to succeed in today’s algorithm-driven landscape, such as Merkury audience strategy, performance marketing, operational excellence, and global scale. We are confident that our commitment and focus on the craft of media++ planning and activation specialists is what sets us apart and enables us to innovate and create impact for our clients,” said Will Swayne, Global Practice President – Media, dentsu.
If you would like to speak with us about media innovation that ensures impact, accelerates growth and transforms brands, please contact us at new.business@dentsu.com.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .