Carat retains Mengniu’s media planning remit in China

Dairy giant Mengniu Group has retained Carat to be its strategic media planning agency in China. 

Mengniu is dedicated to supplying healthy, nutritious and delicious dairy products to consumers in China and overseas. Mengniu is a top 8 global dairy manufacturer and has a leading market share in premium milk, yoghurt, fresh milk and cheese. Mengniu is a well-loved household name in China and aims to expand its global reach.  

Carat has been servicing Mengniu since 2017 following a competitive pitch. Selected by Mengniu for it's data-driven solutions and consumer-centric strategy and planning, Carat has helped Mengniu's brands drive growth for the last four years. During the cooperation, Carat's breakthrough work has been recognized with multiple awards, including Golden Mouse Digital Marketing Award, Tiger Roar Award, and Media 360 Award for breakthrough campaigns for Mengniu in 2021. 

1.  Just Yogurt X Moschino Fashion Crossover Cooperation Project「Keep It Real, Fashion Beyond Definition」. Winning Gold in Best Marketing Category. 

2. Yoyi-C X RED Crossover Cooperation #Mini-Yo Can Digest Everything#. Winning Silver in Best Communications Category. 

Ami Qian, Chief Executive Officer, Carat China, said: We are thrilled to be continuing this cornerstone partnership. This renewal comes as our relationship with Mengniu enters its 5th year and is a testament to Carat's growth-driving, results-based approach. We are proud of our track record helping this ever-expanding portfolio of brands reach new audiences in China and around the world. Mengniu is a leading and innovative brand in China, and our strategic approach emphasizes placing greater insights and capabilities at the heart of communications planning. Carat’s market-leading data-driven approach delivers the deep knowledge and insight required to strategize for this complex portfolio of products across multiple consumer segments within this highly competitive category.

We are looking forward to another glorious year with Mengniu.