Dentsu integrated iProspect and Vizeum under iProspect banner

Dentsu has confirmed its intent to integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner. Combining these two award-winning agencies, dentsu brings Vizeum’s media strategy and planning, storytelling, and brand-building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset. Clients will have access to the unique capabilities of both agencies, all from one integrated team leading the new territory of performance-driven brand building by delivering digital-first media strategies underpinned by data and technology at every touchpoint in the consumer journey. 

The new iProspect media agency will draw from the broader dentsu capability set, allowing clients the flexibility to seamlessly build bespoke and specialised teams with resources from across the network. Clients will gain access to expansive new audience insights, integrated and more effective strategies, market-leading planning and activation, and unparalleled business performance.

The new entity brings together more than 8,000 media and performance specialists across 93 key global markets. iProspect China, led by Chief Executive Officer, Jimmy Kuo, will launch with 450 people across 3 key offices of Beijing, Shanghai & Guangzhou.

Jimmy Kuo, iProspect China CEO, said, ‘At iProspect we believe that all media is performance media. In this post-pandemic world, CMOs are increasingly calling for agencies to deliver a truly connected, end-to-end service. With consumer intelligence at the heart of everything we do, the bringing together of iProspect and Vizeum creates acompelling proposition built on deep integration across data-driven strategy, performance, and commerce’.

The new agency will now be launched through a phased market plan over a three-month period with a target completion date of Mar 31 2021. This integration is a proof-point of dentsu’s strategy to simplify how it operates to deliver even greater agility and flexibility for clients through a for a more focused portfolio of brands.

Terrence Yung, Densu Media China CEO, said, ‘In addition to core media strategy & planning, iProspect seamlessly integrates performance & commerce capabilities. We know from our recent CMO survey that marketers are crying out for an agency model that solves the urgent need for hyper-empathy, hyper-collaboration and hyper-agility. This new-look iProspect introduces a unique offering to the market that delivers against these demands’.