dentsu China appoints Terrence Yung to lead its Media service line.

Today dentsu China has announced that Terrence Yung has been appointed as Chief Executive Officer for the Media service line reporting jointly to Michelle Lau, CEO, dentsu China and Peter Huijboom, CEO Media & Global Clients. 

In his new role as CEO, Terrence will oversee dentsu’s Media offering as well as working closely with the dentsu’s global media leadership team to implement client centric, industry-leading capabilities.

Client centricity is high on his agenda. In his previous role as Chief Operating Officer, Terrence was responsible for leading operational excellence and transformation initiatives with a strong client focus. As the Client President leading the integrated team for the Coca-Cola account, Terrence drove best practice and delivered consistently high performance. He has over 26 years of communications industry expertise and senior client partnership experience.

Before joining dentsu, he was the Vice President of ZenithOptimedia China where he managed some of the agency's blue-chip clients, and new business wins, including L'Oreal Group, LVMH, Kering Group, P&G, Lexus, Toyota and Mengniu. 

Terrence will succeed Tony Chen, who is stepping down to spend more time with his family. During his tenure, Tony carried out the important task of transforming the Media service line to a more integrated, simplified and competitive offering designed to meet the evolving needs of our clients. Under his leadership, dentsu media China enjoyed a standout year for new business including the cornerstone wins of Nestle, McDonald's and Vitasoy.

"Terrence is an excellent and inspiring leader with over 26 years experience working at the highest level. I am thrilled to be able to announce his promotion to CEO of the Media service line. As COO he proved his brilliance, setting new standards in operational excellence and service delivery and I look forward to working closely with him as we continue to grow and transform our offering for the future needs of our clients." said Michelle Lau, Chief Executive Officer, dentsu China

“Terrence is a truly dynamic leader with an in-depth understanding of consumers, brands, and the changing media landscape in China. His operational leadership experience, client focus and long association with the dentsu group make him an ideal choice for the leadership role, and I look forward to working closely with him.” Said Peter Huijboom, Chief Executive Officer, Media & Global Clients.

Terrence Yung said: "The power of our new integrated services model that puts our client's at the centre of everything we do allows us to meet the changing needs of CMOs better and faster. Our recent new business results profoundly demonstrate how this simplified approach resonates in the market. I look forward to building on this momentum as we continue to evolve and grow to meet the future demands of our clients".