220 Creatives at 8 Locations

Dentsu Creative strengthens its presence in the DACH region - Dentsu Creative today announced the expansion of its team in the DACH region. Following the successful acquisition of RCKT in August last year, which as lead agency laid the foundation for the realignment of Dentsu Creative DACH, the company is now operating as a unified team – in Berlin, Munich, Hamburg, Frankfurt, Düsseldorf, Vienna, Geneva and Zurich. With this merger, the existing Dentsu brands Merkle and Videobeat are bringing over 140 new employees into the team, increasing Dentsu Creative’s workforce in the DACH region to over 220 creative minds.

Dentsu Creative DACH now offers a comprehensive full-service package with core areas including Branding & Creative Strategy, Agenda & Public Relations, Creative Campaigns, Social Media, Influencer & Creator, Digital Content, as well as Performance Marketing, Employer Branding, UI & UX and Customer Experience.

Dentsu Creative's clients include, among others, the German Federal Ministry for Economic Affairs and Climate Action, Beiersdorf, Klarna, Metro, Porsche, Siemens and Simply V. The strategic decision for this merger underlines Dentsu Creative's commitment to further strengthen its market position in the DACH region.

The Leadership of Dentsu Creative DACH is in the hands of the existing RCKT team around the Founders & Managing Directors Karolin Hewelt, Lisa Teicher and Nils Seger, and the Managing Partners Paulina Habben and Simon Ueberheide, as well as Kai Wutte, Managing Director Hamburg & Düsseldorf, Mark Burow, Managing Partner Creative Experience, and Michael Schachtner, Chief Creative Officer Dentsu Creative.

Karin Zimmermann, CEO dentsu DACH explains: "Our vision is to be at the forefront of innovation and provide our clients with solutions that deliver relevant business results. The operational consolidation of teams in Germany, Austria and Switzerland under the strong Dentsu Creative brand is a clear commitment to our mission: we believe in the power of modern creativity in collaboration with our market-leading service pillars Media and Customer Experience. The Dentsu Creative leadership team combines the core disciplines for modern and interdisciplinary creative communication solutions for all market-relevant channels."

Karolin Hewelt, RCKT Co-Founder and Managing Director adds: "This is an exciting moment for all of us at Dentsu Creative DACH and I am convinced that together we will achieve great things. With this significant expansion, we are setting a new benchmark for creative excellence in the DACH region. The synergies within our team and the expansion of our network of locations will enable us to offer a wider range of innovative solutions to better meet the needs of our clients."

The photo shows the Dentsu Creative DACH Leadership Team, from left to right: Kai Wutte, Mark Burow, Karolin Hewelt, Nils Seger, Paulina Habben and Michael Schachtner – here with Ete Davies (Chief Operating Officer, Dentsu Creative EMEA).