0
footfall uplift for those who saw OOH
0
footfall uplift for those who saw OOH and mobile
0
sales uplift in the 70 participating stores
Challenge
C&A's main objective was to create more store visits. Due to strong competition, an increase in online purchases of clothing and the fact that people in the offline world are increasingly shopping more and more, that's not an easy task.
The secondary objective was to increase brand and product awareness.
Solution
By working with a unique hyper-location technology partner, we were able to build an integrated solution combining OOH with mobile programmatic. We drew customised geo-fences and polygons around all participating stores and OOH objects.
This allowed us to determine whether someone was in a store or outside in the parking lot, and also to reach people with location-specific messages, whilst at the same time obtaining OOH insights.
Finally, Isobar made mobile-optimised rich media creatives with locators and vertical video. Each point of contact was transformed into a relevant, high quality brand experience.
Result
The results don't lie: the use of OOH & mobile had a positive effect on C&A's store visits.
26% footfall uplift for those who saw OOH.
40% footfall uplift for those who saw OOH and mobile.
13% sales uplift in the 70 participating stores.
6.7% engagement rate (6x higher than the benchmark in retail).
Canon Color Blind
The initiative uses the Canon Mega Tank print test to help parents and teachers detect the first signs of color blindness in children.
Dentsu: CupNoodles 26+1
To escape the curse, Cup Noodles®, modify the campaign in celebration of Brazil's 27th anniversary.
Gotsui Wasabi Strengthens Nissin's Asian Flavors
NISSIN Hires Japanese Series Star in New Campaign
NBS: Hashtags of Art
NBS's Creation Language for Museum