Eduardo Bicudo's first move at DAN is iProspect

IProspect, a full performance marketing agency present in 56 countries, has a new CEO in the Brazilian market. It is the executive Marcelo Petercem Ramos, who takes the place left vacant with the departure of Bruno Mosconi. It is the first strategic decision of Eduardo Bicudo who took over the management of the DAN (Dentsu Aegis Network) group in the country about a month ago.
Marcelo Petercem Ramos has been in the group since 2012 as executive of business consulting Cosin Consulting linked by Isobar. He has 15 years of marketing and performance experience and has led the intelligence area of ​​the P&G and Heineken hubs.

For Bicudo, the new director of iProspect "has great understanding of our business and value proposition." “Developed several projects at Cosin, DAN and operations, in business development, operational performance, CRM, and other areas. That's why we invite you to extend your role and responsibility ahead of iProspect now, ”he explained.

According to the DAN statement, “iProspect's plans include the development / expansion of in-house consulting services for Consumer, Telecommunications, Airlines and Retail clients, the application of a programmatic TV media management platform - innovative model that can unite the great impact of open channels with digital control and personalization - and the design of voice-activated experiences - one of the fastest growing consumer trends that is still little used by brands in Brazil. ”