Small Screens, Big Returns Report
Snapchat in partnership with dentsu and Kantar conducted research to better understand drivers of viewing behaviors across screens; and how it varies by generations and markets
Key questions…
- What’s the impact of the context and environment in which a video ad is seen?
- Does screen size (i.e. Small vs Big) matter to drive brand impact and attention?
- What’s the power of a second screening on these same metrics?
- Why do Snapchatters watch video?
- How do video consumption habits vary by generation, in particular Gen Z?
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