Check out our latest MENA report conducted with Snapchat in partnership with dentsu and Kantar to better understand drivers of viewing behaviors across screens; and how it varies by generations and markets​

Key questions:

• What’s the impact of the context and environment in which a video ad is seen?​
• Does screen size (i.e. Small vs Big) matter to drive brand impact and attention?​
• What’s the power of a second screening on these same metrics?​
• Why do Snapchatters watch video?​
• How do video consumption habits vary by generation, in particular Gen Z?​

Find out all the answers in the report!

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