Marketing at the Algorithmic Crossroads
Winning in a world where machines shape consumer choices
The rules of CPG marketing have changed. Scale is no longer enough—algorithms now dictate visibility, relevance, and growth. To stay ahead, brands must rethink their approach, from how they win the battle for algorithmic availability to redefining the retail media value exchange.
In this report, Carat unpacks the six key considerations for CPG brands navigating this shift, blending timeless marketing truths with new-age algorithmic strategies.
Discover how the most innovative brands are shaping the future.
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