Attention Economy 2024 Report - OUT NOW
The Attention Economy project has been a cornerstone of Dentsu's strategy for five years, providing invaluable data on attention levels across various media channels. This latest localized version enhances our understanding of consumer engagement within the Arabic context, focusing specifically on Saudi Arabia (KSA).
The research found several insights that challenge conventional wisdom about advertising metrics:
- Viewable Does Not Equal Viewed
- Longer Viewable Times Enhance Ad Viewing
- Initial Exposure Matters
- Attention Over Viewability