Vizeum wins global media remit for Groupe SEB

Vizeum has been appointed Groupe SEB’s global media agency of record. The scope includes Digital & Offline Media as well as CX, CRM and E-Retail across multiple international markets.

Anouk Bondroit, Managing Director, Vizeum MENA comments: “Groupe SEB is under a large-scale transformation program where media becomes a lever to build global brands, collect data, transact but also create long lasting relationship with the end consumer through CX. They were looking for a global agency partner with strong localised experience in managing large brand portfolios. Our team’s capabilities in strategy and execution and our ability to build a multi-discipline integrated offer was a compelling answer to their expectations. We are delighted to be partnering with Groupe SEB and leveraging media communication to actively contribute to their success.”

Guillaume Planet, VP Media & Digital Marketing, Groupe SEB: “We are at a turn when it comes to the client - agency relationship and our model for collaboration. In the Vizeum offer we found our values, and at the same time the expertise we needed: A team behind our core challenge; placing the consumer experience as a key driver for growth for Groupe SEB today and tomorrow.”