Dentsu Aegis Network MENA Announces New HR Director

Dentsu Aegis Network MENA today announced the appointment of Soha Aoun as HR Director replacing Nick Seruwagi who will be relocating to take on a new role within the network.  Reporting directly to Tarek Daouk, CEO Dentsu Aegis Network MENA, Soha will become a member of the regional management team as of 1 June 2018. Aoun will be responsible for the Group HR function across brands and markets, supporting the business in developing its talent, culture and capabilities. 

Tarek Daouk, CEO Dentsu Aegis Network MENA said:

“Nick has been with the business since its inception in the Middle East and has made a huge contribution to the group in meeting our talent needs and ensuring our vision, values and culture are represented by everyone who joins the network. The HR function remains an essential part of our growth strategy and I am pleased to announce the appointment of Soha Aoun who will continue to make sure we have the right capabilities and talent in place to achieve our ambitions in the region. Soha has a successful track record of delivering HR and organizational change, as well as a genuine empathy towards people and a highly energetic personality. I am delighted to have her on board.”

Aoun brings over 10 years’ experience in business development and senior HR roles at leading global brands, including Schneider Electric, Nokia, Siemens and Cisco. 

Soha Aoun, HR Director MENA (effective 1st June), said: 

“I am thrilled to be joining the team at such a transformational time for Dentsu Aegis, a key driver of which is the HR and talent agenda. I was drawn to the network’s high performance culture and forward thinking approach. We will continue to build on this culture by ensuring all of our people have the right tools, training and guidance to develop their careers, supporting the agency’s vision and ensuring an unwavering commitment to its digital ambitions and vision to innovate the way brands are built.” 

Nick Seruwagi, HR Director MENA (current), said: 

“I am extremely proud of what we have achieved across the Network over the past six years. Soha shares my passion and belief that the HR profession and talent agenda is critical to any company’s growth and I am certain she will continue to drive the HR function forward, further develop and leverage our existing talent and ensure the right people are in place to deliver a competitive advantage. I am excited for the next phase in my Dentsu Aegis story and pleased to be able to benefit from our commitment to liquid talent across markets in taking up a new role abroad.”