Challenge​​

In the digital age, consumers pay more and more attention to personal privacy. Major browsers and media platforms are announcing the elimination of third-party cookies. That will result in inaccurate digital ads and the inability to track media effectiveness. However, many of brand marketers are still waiting passively for the media to solve the problem. How to arouse the crisis awareness of marketers?

Solution​​

Idea - Marketing shambles everywhere.

We liken the chaos after the vanish of Cookie to the four marketing demons to warn marketers. INVISIBLE DIVA, disappearing the consumer invisibly. FACELESS MAN, blurring consumer profiles. CRAZY HACKER, stealing consumer's personal information. GIANT BLOCKER, restricting online and offline media connection.

How it Works

1) “Yahoo! Dare to Market” series OTV. Point out the 4 major threats after the cookiesless and attract the attention of marketers.

2) Taiwan's first immersive experience 2.0 launch event. Lead marketers to face the crisis of Cookieless. By Yahoo! Truly Connect in detail. End the marketing chaos alongside marketers.

3) “The Last Cookie" symbolizes the vanishing of cookies. Experience the four marketing demon's warning via WebAR and get information on Yahoo!’s four major solutions.

Result

• Yahoo DSP Q3 revenue achievement rate 192%
• Event overall satisfaction rate 98%
• 96%of attendees understand more Yahoo cookieless solutions
• 95% of attendees agree Yahoo TV is the industry-leading company to utilize XR technologies