![Vizeum Logo](https://assets-au-01.kc-usercontent.com:443/b288e693-f438-020f-413d-afd2fd7814eb/f766ee65-0b6f-418c-9a26-6450c644b476/Vizeum_logo.png)
![E.ON logo](https://assets-au-01.kc-usercontent.com:443/b288e693-f438-020f-413d-afd2fd7814eb/6e47fd93-03f3-4d81-ab76-bf7431107a81/e.on%20logo.png)
0
shift in brand perception
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brand uplift in all markets
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views of video content
Challenge
E.ON needed to improve their share of the utility market. Awareness of E.ON as an energy supplier was not a problem but differentiation was.
With the unveiling of their new range of environmentally-friendly products to customers in Europe, E.ON needed a new campaign to communicate this shift in business strategy to customers.
E.ON needed to be considered as the ‘un-utility’ brand to in turn re-engage their audience.
Solution
E.ON are innovators providing solutions that help make sustainable tomorrows, such as Solar Energy, and their electrical vehicle charger – E.ON drive. Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.
The focus of this execution was a collaboration with the band Gorillaz (a band that cares about sustainability). It was a music video unlike anything fans had seen before; a music video powered entirely by the sun.
Result
Business
Shifted perceptions of E.ON from simply a supplier of energy to one of amazing solutions by 94%.
Generated a massive brand uplift in campaign markets: UK (146%), Germany (199%), Italy (443%), Czech Republic (251%), Sweden (100%).
Media
156m views of video content reaching 78m people.
Influencer content generated 460k social engagements with an engagement rate of 2%.
The E.ON Drive campaign hit almost 2m engagements making clear progress towards shifting the perception of E.ON towards an un-utility brand.
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