Pioneering Innovation Towards Net Zero : Dentsu Group Taiwan Achieves the World’s First ISO 14067 Carbon Footprint Verification for Media Calculation Product

^{Robin Lu, CEO of dentsu Media and dentsu X Taiwan & Fupei Wang, Chief Consulting Officer, Sustainability)}

Dentsu Group Taiwan has announced that its carbon footprint calculations for digital advertising services have officially received the ISO 14067 Product Carbon Footprint Verification for media calculation product from the British Standards Institution (BSI). This vertification, specifically for video ad placements on major international digital media platforms, marks the first carbon footprint verification statement issued globally by BSI in the advertising sector. This achievement not only underscores dentsu's continued leadership in innovative services but also demonstrates its unwavering commitment to achieving net zero by 2040. The group aims to collaborate with clients, agencies, and media partners to accelerate the realization of a vision for creative, low-carbon marketing.

Robin Lu, CEO of dentsu Media and dentsu X Taiwan, stated: "In the field of advertising campaign carbon footprints, dentsu globally leads the way in developing solutions to address clients' needs for Scope 3 carbon calculations. Dentsu Taiwan has proactively adopted carbon footprint calculators and conducted carbon footprint verification for its products. Through our collaboration with the Graduate Institute of Environmental Engineering at National Taiwan University (NTU) and BSI’s rigorous verification process, we have achieved an unprecedented milestone. Looking ahead, we foresee an increasing demand for Scope 3 carbon calculations from clients, which will inevitably drive transformative changes across the marketing and communications industry. As an industry leader, dentsu is committed to spearheading this transition—not only advancing our own net-zero transformation but also accelerating the creation of a sustainable net-zero ecosystem for clients, agencies, and media partners, with innovation at its core.”

During the vertification ceremony, Peter Pu, Managing Director of BSI North East Asia, commended dentsu’s pioneering efforts:
"Modern audiences are exposed daily to a variety of advertising campaigns, and agencies play a pivotal role in connecting brand clients with media channels. The ISO 14067 vertification awarded to dentsu Group Taiwan is specific to carbon footprint calculations for video ad placements on major international digital media platforms. This is the first such verification statement issued globally by BSI, representing a significant milestone for the marketing and communications industry. It highlights dentsu’s role as a trailblazer in sustainability, leading the industry towards net zero through innovation."

Dentsu’s collaboration with NTU’s Graduate Institute of Environmental Engineering was also highly praised. Professor Hwong-Wen Ma, who led the project, remarked: "It is a great honor to witness the birth of this globally groundbreaking achievement. I deeply admire dentsu’s foresight and its ability to lead the media industry through innovative transformation. This accomplishment reflects the company’s dedication to pursuing sustainability and achieving net zero. Throughout the preparation process for digital advertising carbon footprint verification, dentsu demonstrated exceptional professionalism, commitment, and the courage to challenge conventional operational frameworks. I look forward to seeing dentsu and its media partners continue making impactful strides on the path to sustainability, driving transformative change across the industry."

For years, dentsu Group Taiwan has steadfastly upheld its B2B2S (Business to Business to Society) philosophy, aiming to create a positive societal impact through every business action. Achieving international carbon footprint verification represents a major milestone for the group and a foundational step towards steering the industry towards net zero. Looking to the future, dentsu is committed to working closely with clients, agencies, and media partners to propel the marketing and communications industry toward a sustainable and transformative future.